The good feeling you get when you donate to your favorite charity could be your brain patting you on the back.
A team of psychologists and economists from the University of Oregon
has found that donating to charity activates a part of the brain
associated with pleasure.
The study, published in the journal Science, represents a major advance
in the fledgling field of neuroeconomics, which explores how the brain
affects the way people handle money.
Even low-income people give away part of their income, the study found.
“People feel good knowing that they’re a charitable giver,” wrote
William Harbaugh, an economics professor and one of the authors of the
Source: Greater New Orleans Foundation e-Newsletter, June 29, 2007