The Next Industrial Revolution

The Cottonwood Institute recently hosted its first "Change the World Movie Night" at the Fluid Coffee Bar in Denver, Colorado. We watched a movie called The Next Industrial Revolution, with William McDonough and Matthew Braungart, and had a rich discussion about environmental sustainability.

The movie looked at how businesses like Nike, the Ford Motor Company, Herman Miller Furniture, Designtex, Inc., and Oberlin College were redesigning the way they made things and building new buildings in a more sustainable way. Using nature as a model, McDonough and Braungart work with companies to rethink the design and manufacturing process to eliminate the concept of waste. Not only have these changes helped companies reduce their environmental footprint, they have been good business decisions that have helped increase productivity and increase the bottom line.

Guiding Question: What will it take for individuals and businesses to make sustainable choices on a daily basis to reduce their environmental footprint?